Determining what businesses are the right ones to pursue as clients can be one of the most challenging tasks when prospecting leads for our text marketing services.
There are a great number of important factors to review about a business when you’re researching them. Then, when you consider all the different niche markets that exist and the specific requests and requirements that can come from each of them, the process can feel overwhelming.
In addition to that, even when you are able to focus on a specific niche, it can still be difficult to determine where your priorities should lie so that you get quality leads in your pipeline before you even begin to reach out to them.
Through years of dialing in our process, our team has been able to generate a few qualifiers that really seem to be universally when we’re prospecting for website clients.
Here are 4 Universal Questions We Ask When Qualifying Text Marketing Client Leads:
1. Do they have a presence online? (Website, Social Media, Advertising, etc.)
This may seem like a total no-brainer, but we tend to run the other way when we come across prospects that don’t have a current website or some semblance of a social media presence. Reason being, we have a lot more to teach them than we typically have time to and we’d rather keep the engine running.
Plus, knowing that a business has these mediums already in place gives a sense that they’re not asleep behind the wheel.
2. Have they been in business at least 3 years?
Nothing against new businesses getting started, but in our experience, a business needs to have a little seasoning under their belt to become the kind of partner we’re looking to attain. With at least 3 years in operation, these owners already have a real grasp of their business and what does/does not or can/cannot work for them.
3. Do they have a professionally-designed logo?
To execute quality text marketing campaigns in the ways that we are accustomed to doing so, a business must have a certain level of sophistication. Any business we come across that hasn’t spent the time, effort, or (very little) money it takes to have a professional logo designed isn’t typically one we’re jumping into bed with.
4. Are they highly active in their local community?
A business’ sense of civic pride goes a long way in our book. If they are actively contributing to their communities and the individuals around them, they’re likely the kind of business we want to partner with to support our mission of saving the world.
From these essential qualifications, it’s all about setting specific and measurable goals for how many quality leads you want to add to your pipeline each week.
Want to see a quick walkthrough of our team’s simple lead qualification process? Watch this video:
Ready to start using Broadcast Engine to grow your business? Book a demo with us now using the button below.