Our team talks to restaurant owners, managers, and employees on a regular basis and in those conversations, there almost always comes a point where we get one specific question: “What are the quickest and easiest ways for me to drive additional traffic through my door and money in my cash register?”
We always find ourselves wishing the answers were as easy as “serve the best food” or “provide the best customer service” but many times, these restaurants are already doing that.
Something we discover more often than not are that many restaurants aren’t actively attempting to engage their best customers. And there are some simple, cost-effective ways to do just that.
Here are 3 easy steps we have identified that almost any restaurant can follow, using your current website, to build a list that will produce dividends over and over again:
1. Determine (& Perfect) an Opt-in Offer
To start any effective promotional campaign, you must first decide on the initial opt-in offer you will provide to entice your best customers to join your VIP list.
– 25% off your purchase
– $10 off any purchase $30 or more
– FREE APPETIZER with the purchase of an entree
2. Build a Promotional Vehicle
You need a vehicle that’s going to carry your offer from your restaurant and deliver it to your customers. This can be done through a variety of methods, but in our example below, you’re going to see how we build a widget to be placed on your restaurant’s website.
3. Plug & Play
Once you build that promotional vehicle, you’ve got to be able to set it on track and let it run its course. This takes place while you watch your VIP list (and your revenues) grow.
Now, as customers visit your website, you have an automatic tool to engage those customers and add them to your VIP list for future promotions.
Sounds pretty simple, right? The only thing that may be missing from your arsenal to put this into play for your restaurant right now is the tool to execute.
Take a look at the video below to see the tool we use with restaurants everywhere:
Ready to start using Broadcast Engine to grow your business? Book a demo with us now using the button below.
Leave a Comment